With the introduction of various beers in the market today, it is hard for anyone to decipher which is which. From “International,” “Premium,” and “Special” Beers, anyone who would want to buy a bottle of beer would have a hard time knowing what is the difference.
With that in mind, I thought of writing this article to make it easier for anyone to make it easier to know what’s the difference between these labels.
First and foremost, Craft Beer is the most famous label that gets thrown around right now when it comes to small breweries. The meaning of Craft Beer comes from the Brewers Association (based in the USA). Usually, it is beer brewed according to the capacity of the brewery.
Here is the definition of a Craft Brewery from the Brewers Association (http://www.brewersassociation.org/pages/business-tools/craft-brewing-statistics/craft-brewer-defined):
- Small: Annual production of 6 million barrels of beer or less (approximately 3 percent of U.S. annual sales). Beer production is attributed to the rules of alternating proprietorships.
- Independent: Less than 25 percent of the craft brewery is owned or controlled (or equivalent economic interest) by a beverage alcohol industry member that is not itself a craft brewer.
- Traditional: A brewer that has a majority of its total beverage alcohol volume in beers whose flavor derives from traditional or innovative brewing ingredients and their fermentation. Flavored malt beverages (FMBs) are not considered beers.
The problem with the definition of Craft Brewers here in the Philippines is that these definitions are not appropriate for the country. These definitions are appropriated towards the US. Thus, brewers here in the Philippines are not considered as craft breweries (in the Brewers Association sense).
Moving on, the one aspect that could be taken from the definitions earlier would be the definition for traditional craft brewers. In my opinion, one can be considered a craft brewery as long as its focus is on focusing on the craft of brewing beer, whether traditional or innovative. A craft brewer can call itself as one as long as the focus of the brewer is on quality and not quantity.